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Italian artisanal pastry since 1938

Butter cookies, cakes and traditional pastries made with carefully selected ingredients

For over eighty years, Loison has been preserving and reinterpreting the art of Italian pastry-making. Authentic recipes, slow processes and high-quality ingredients come together in cookies, cakes and specialties designed to enhance everyday moments and special occasions alike, with a style that blends tradition, elegance and contemporary taste.

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PeachMary® Panettone

The sweetness of peach meets the freshness of rosemary.

Loison's new coup de théâtre for Christmas 2025: a soft, delightful dough enriched with semi-candied peaches—tenderer and juicier than traditional candied fruit—and delicate notes of rosemary, all filled with a post-baking peach cream.

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Passion and tradition

SINCE 1938

Skillfully mixing simplicity with love for genuine products, time and foresight can yield one-of-a-kind results, because artisan pastry-making cannot be rushed. Time is needed to exalt and expertly combine delicate flavors that are loaded with history. It is the art of transforming tradition into quality.

"Tradition is our main ingredient and Passion is what heats our ovens: we have been creating signature confections for three generations and we bring them to tables across the world."
Dario Loison

biscotti da caffè monoporzione loison

Cookies

Dario Loison's butter cookies are special delights prepared with excellent ingredients according to traditional recipes.

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sbrisola bonissima loison

Cakes

Our small cakes are prepared with simple high-quality ingredients. Inspired by folktales. these crumbly delicacies showcase our regional traditions.

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filone loison

Loaf

Filone is a new take on our family’s leavened cake called Panfrutto. The original recipe, which came from Alessandro Loison, was revisited by his son Dario to deliver a soft fruity product featuring premium ingredients.

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veneziana loison

Veneziana

The Veneziana is a symbol of the culinary tradition of Venice, aptly representing its heritage and the combination of the cultural influences of faraway lands mixed in with Italian creativity.

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panettoni in fetta slice loison

Slice

Panettone by the slice will be a nice addition to your everyday breakfast. It can also surprise the most experienced gourmet, if the slice is served as a savory treat for brunch.

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YEAR-ROUND PRODUCTS

  • Cakes
  • Loaf
  • Veneziana
  • Slice

NEWS

Elegance Collection: Four Colomba Flavors and Packaging That Lasts

A proposal that continues beyond the tasting: a one-kilogram colomba presented in a refined embossed cotton bag, reusable and perfect for everyday use.

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Loison Honoured by Italia a Tavola

Loison Honoured by Italia a Tavola: a Family Story Bringing Italian Fine Pastry to More Than 75 Countries

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A slow and natural rising process

Today’s quality of craftsmanship consists of observing the required production times: it takes 72 hours of patient work to see the finished product. The quality and flavors of our baked goods are guaranteed through this traditional baking process that’s never rushed, in an effort to preserve the sensory characteristics of the ingredients.

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